LARDER: Brandshift
UI | Web | Mobile
Brandshift rebrands the online presence of LARDER, a Baltimore farm-to-table restaurant, featuring behind-the-scenes work of the kitchen, cultural recipes and seasonal ingredients, and a schedule of events including kitchen takeovers, pop-ups, and culinary/craft workshops. The visual rebranding chooses a minimalist aesthetic with importance given to typography, illustrations, and a color palette emphasizing the seasons.